Portfolio


PORTFOLIO



People works with international brands, dealing with them in multiple languages.

© 2018 by People Agency

Market Research


MARKET RESEARCH
Construction Sector



The construction industry in
the world 

The scale of the global market in 2016, according to Business Wire, was approximately 8,8 trillion dollars (around 7,200 billion euros). China was the largest market with a “market value” of around 3,3 trillion dollars (2700 billion euros).

 

To Business Wire, the construction industries global market should hit 10,5 trillion dollars (8,600 billion euros) in 2023, with an estimated Compound Annual Growth Rate (CAGR) of 4.2% between 2018 and 2013.

Therefore, the global construction industry perspectives are very positive, having opportunities both in the residential market, non-residential market and infrastructures market. The principle motors of this growth are the increase of search about housing and infrastructures needed to support population growth, especially for the urban population.

 

It shall be noticed that this growth dynamic will be accompanied by an increasing search in the environmental friendly constructions, with technologies that rise the lifetime of the infrastructures and information systems that allow an efficient management.

The construction industry production for regions is the following:

Source: Statista


The construction industry in
Portugal 

In the construction bulletin, published in February 2018 by the Portuguese Federation of Construction and Public Works Industry (Fepicop), anticipating an increase in the production value of 4,5% although, it has been verifying a decrease in the number of adverts in terms of public contests of public works launched in January (-58% year-on-year). This confirmed the August 2017 market slowdown trend.

According to Fepicop, with last 2017 trimester realization of local elections, the increase of public works in the contest was intensified starting in January 2017, reaching the limit in August (+91% year-on-year). This was the moment when it slowdown until the +65% calculated in the end of December.

Global Production of the Portuguese construction sector in 2016:
10.741,8 Million euros;
Estimated growth in 2017: 5,9%;
Estimated growth in 2018: 4,5%;

Source: Fepicop

Residencial Buildings

2.730,0 million euros

 

Non-Residencial Buildings

2.730,0 million euros

Civil Engineering

2.730,0 million euros

Agreeing with the statistical information form the central balance of banco de Portugal (Dez. 2016), in 2015 the sector of construction had 11% of the total enterprises from Portugal (44 thousand businesses). So, the sector represented 9% of the number of people at the service and 6% of the business volumes. As for 2011, the construction sector relevance in the total of business has decreased, due to consecutive reductions in the number of enterprises from that sector. The importance of the sector has decreased 1,9% in the number of businesses, 3,2% in the businesses values and 2,9% in the number of people in the service.

It is stated, in the same report that, in relation to 2014, the number of enterprises in activity in the construction sector has decreased 1,9%, contrasting with the increase of 1,2% resisted in the total of businesses. For each enterprise of the sector that ended their activity, 0,8 businesses were created having a value of 0,4 p.p. (bellow the birth ratio/ total mortality of businesses).

The building constructions presented a higher preponderance, representing 59% of the enterprises, 44% are the people and the service, and 42% of the sector businesses volume. The breakdown by the activity segments of the number of people and service and the businesses volume is more homogeneous. Even thought it only represented 6% of the enterprises, the civil engineering weight is featured: 31% of the business volume and 23% of the people and service from the sector.

Still, according to the statistics information note from the central balance of banco de Portugal, the distribution by dimension of businesses in the sector was similar to the total of them: 88% of the enterprises were microbusinesses, 12% were PME and only 0,1% were big businesses. However, the PME represented 51% of the business volume and 50% of the number of people and service from the sector (43% and 45% in the total). The huge businesses were less relevant in the construction sector than on the total enterprises.

© 2018 by People Agency

Proposal


PROPOSAL 

Starting point 

We have confortable meeting rooms where we discuss your wishes, for your brand. Several strategic points will have to be seen, the most important one being: How crazy are you to follow our vision and creativity?


Strategy 

Time to implement a strong strategy!
Nowadays brands have to grow their presence faster. Therefore People will create your own new identity, in order to suit the everyday changes of customer’s needs. Don’t worry! Your dreams will be achieved, People always works for excellence.


Actions 

People’s people never stop.
We are dreamers, poets, passionate and sociable. We want to create a new chapter in your brands life, a chapter with a beautiful and well-illustrated story every day. The world will always be waiting for it!


Expected results 

A new present will be designed by breaking the old rules, so that you can accomplish a brilliant future. Your brand’s name will always be remembered.


Follow-up &
Feedback 

As a devoted agency, you will have our best advice making you the star of your sector. Do you need feedback every day? Every week? People is 100% available for you.


Budget 

In our budget you can find a number of different options, some more expensive than others, depending on the type of service you require. People is willing to change and customize it, all according to your needs and preferences.


Proposal Conditions 

The proposal will settle the thread that will join us! We will work together to keep it strong and safe! If you need any extra help, People will acknowledge it!

Do you want tojoin us for acoffee? Come toour office! 

© 2018 by People Agency

Services


SERVICES 

Creating and developing your brand doesn’t have to be rocket science! It’s a complex process, but our team has a well defined strategy that fully-optimizes all steps in order to make your brand remarkable


Strategy 

At this stage, People listen to your needs, defining the best ways for you to find your people. Essentially, we brainstorm a lot, creating a compelling story around your brand.


Branding 

Once People has the strategy lined up, we join together to give personality to your brand. This is where your brand learns its name, what it is, how to dress, how and to whom it speaks to!


Web and
digital strategy 

All set, welcome abroad the web mother ship! People will create the perfect website for your brand, matching the it’s identity with your main online frontend. We also analyze the behavior of your people towards the online presence of the brand!


SEO and
analytics 

People improves your online reputation. What do they say about you? What do they want? We know!


Marketing 

There are multiple channels People can play with so your brand gets to be remarkable! Whether online or offline, your brand must know the best stages to be at, so it can buzz the crowd!


Content Marketing 

People react to emotions, and that is exactly what our content marketing team is focused on. They create beautiful stories through poetry, to inspire particular sentiments!


Social Media 

Time to go social! People will gather the best tools available to drive the brand’s message to the people it should reach. Basically, making friends all around the world. Isn’t that sweet?


Audiovisual 

When we say that People creates a story around your brand through different channels, we really mean it. Whether through institutional videos, special events, product presentation, or free-creative projects, we go from take one to action!

 


Process 
© 2018 by People Agency

Construction

Be Remarkable.

Hello!

First, People tries to find out who you want to be. Second, People discovers, develops and spreads your identity. Third, People lets you get discovered by other people. This is how you turn remarkable.

We're People. Your Creative Agency.


WHO
WE ARE 

_CONTACT

Rua D. João I, 256
Matosinhos
T: 220 019 671
info@people-agency.com

© 2018 by People Agency

Proposal


PROPOSAL 

Starting point 

We have confortable meeting rooms where we discuss your wishes, for your brand. Several strategic points will have to be seen, the most important one being: How crazy are you to follow our vision and creativity?


Strategy 

Time to implement a strong strategy!
Nowadays brands have to grow their presence faster. Therefore People will create your own new identity, in order to suit the everyday changes of customer’s needs. Don’t worry! Your dreams will be achieved, People always works for excellence.


Actions 

People’s people never stop.
We are dreamers, poets, passionate and sociable. We want to create a new chapter in your brands life, a chapter with a beautiful and well-illustrated story every day. The world will always be waiting for it!


Expected results 

A new present will be designed by breaking the old rules, so that you can accomplish a brilliant future. Your brand’s name will always be remembered.


Follow-up &
Feedback 

As a devoted agency, you will have our best advice making you the star of your sector. Do you need feedback every day? Every week? People is 100% available for you.


Budget 

In our budget you can find a number of different options, some more expensive than others, depending on the type of service you require. People is willing to change and customize it, all according to your needs and preferences.


Proposal Conditions 

The proposal will settle the thread that will join us! We will work together to keep it strong and safe! If you need any extra help, People will acknowledge it!

Do you want tojoin us for acoffee? Come toour office! 

© 2018 by People Agency

Portfolio


PORTFOLIO



People works with international brands, dealing with them in multiple languages.

© 2018 by People Agency

Services


SERVICES 

Creating and developing your brand doesn’t have to be rocket science! It’s a complex process, but our team has a well defined strategy that fully-optimizes all steps in order to make your brand remarkable


Strategy 

At this stage, People listen to your needs, defining the best ways for you to find your people. Essentially, we brainstorm a lot, creating a compelling story around your brand.


Branding 

Once People has the strategy lined up, we join together to give personality to your brand. This is where your brand learns its name, what it is, how to dress, how and to whom it speaks to!


Web and
digital strategy 

All set, welcome abroad the web mother ship! People will create the perfect website for your brand, matching the it’s identity with your main online frontend. We also analyze the behavior of your people towards the online presence of the brand!


SEO and
analytics 

People improves your online reputation. What do they say about you? What do they want? We know!


Marketing 

There are multiple channels People can play with so your brand gets to be remarkable! Whether online or offline, your brand must know the best stages to be at, so it can buzz the crowd!


Content Marketing 

People react to emotions, and that is exactly what our content marketing team is focused on. They create beautiful stories through poetry, to inspire particular sentiments!


Social Media 

Time to go social! People will gather the best tools available to drive the brand’s message to the people it should reach. Basically, making friends all around the world. Isn’t that sweet?


Audiovisual 

When we say that People creates a story around your brand through different channels, we really mean it. Whether through institutional videos, special events, product presentation, or free-creative projects, we go from take one to action!

 


Process 
© 2018 by People Agency

Market Research


MARKET RESEARCH
Textile Sector



The textile industry in
the world 

According to the newly released World Trade Statistical Review 2017 by the World Trade Organization (WTO), the current dollar value of world textiles and apparel exports totaled $284 billion and $443 billion respectively in 2016, marginally decreased by 2.3 percent and 0.4 percent respectively from a year earlier. This is the second year in a roll since 2015 that the value of world textiles and apparel exports grew negatively.

Textile andapparel exports

Measured in value, China, European Union, and India remained the top three exporters of textiles in 2016. Altogether, these top three accounted for 65.9 percent of world exports in 2016, slightly down from 66.5 percent in 2015, which is mostly due to India’s shrinking market shares.

The United States remained the fourth top textile exporter in 2016, accounting for 4.6 percent of the shares (down from 4.8 percent in 2015).Over half of the top ten exporters experienced a decline in the value of their exports in 2016, with the highest declines seen in Hong Kong (-13 percent), Taiwan (-8 percent), South Korea (-6 percent) and the United States (-6 percent). Notably, Vietnam entered the world’s top ten textile exporters for the first time (2 percent market shares, 9 percent growth rate from 2015).

Top three exporters of apparel include China, the European Union, and Bangladesh. Altogether, they accounted for 69.1 percent of world exports, close to 70.3 percent in 2015. Among the top ten exporters of apparel, increases in export values were recorded by Cambodia (+6 percent), Bangladesh (+6 percent), Vietnam (+5 percent), and European Union (+4 percent). Other leading exporters saw stagnation in their export values (such as Turkey) or recorded a decline (such as China, India, and Indonesia).

Could be negatively affected by the rising labor and production cost, China’s shares in the world textile exports dropped from 37.4 percent in 2015 to 37.2 percent in 2016, and the shares in the world apparel exports fell from 39.2 percent in 2015 to 36.4 percent in 2016—a record low since 2010.

Source: Globaledge

Textile andapparel imports

Measured in value, the European Union, the United States, and China were the top three importers of textiles in 2016. These top three altogether accounted for 38 percent of world textile imports, slightly up from 37 percent in 2015, but remains much lower than over 53 percent back in 2000. Notably, over the past decade, apparel manufacturing continues to shift from developed to developing countries and many developing countries heavily rely on imported textile inputs due to the lack of local manufacturing capacity. This explains why more textile exports now go to the developing nations.

On the other hand, affected by consumers’ purchasing power (often measured by GDP per capita) and size of the population, the European Union, the United States, and Japan remained the top three importers of apparel in 2016. Altogether, these top three accounted for 62.9 percent of world apparel imports in 2016, up from 59 percent in 2015. Notably, China is quickly becoming one of the world’s top apparel importers. From 2010 to 2016, China’s apparel imports enjoyed an annual 17 percent growth, much higher than most other countries.

Source: Globaledge


The textile industry in
Portugal 

Portugal has about 6,000 companies working in all sub-sectors of the textile and clothing industry, some of which are vertical units, although they are mostly small and medium-sized enterprises, all well known for their flexibility and quick response, know-how and innovation.

Source: ATP

Globalization has brought out global Textile and Clothing manufacturing bases to the developing countries. But every country or locality has their own traditional bases in a certain format. Many developed countries particularly in Europe was trying to keep intact their traditional bases along with some modern fashion and design based additions. Portugal was not different from them. In addition as they were comparatively competitive in terms of cost of utilities and man power in compared to neighboring countries, they still hold some mainstream retail brands’ manufacturing support activities.

The textile sectorrepresents:

10% of all portuguese exports;
20% do Emprego da Indústria Transformadora;
8% do Volume de Negócios da Indústria Transformadora;
9% da Produção da Indústria Transformadora.

Source: ATP

In 2016 the portuguese textile industry exported € 5 billion, where more than 50% are Knitted or chocheted apparel and accessories and Woven apparel and accessories .

Concerning imports, they reached € 3.0 billion in 2016 and arround 50% of those imports are Knitted or chocheted apparel and accessories and Woven apparel and accessories .

The main clients of Portuguese textiles are Spain, France and Germany. Exports for EU28 countries account for 84% of total exports and the rest of the world accounts for almost 16% of Portuguese exports.

Besides the most importan client, Spain is also Portugal’s main supplier, accounting for 40% of portuguese imports. In general EU28 countries account for almost 80% of portuguese textile imports and the rest of the world is responsable for the remaining 20%.

The textile sectorrepresents:

According to Statista the Household consumption expenditure on clothing in Portugal from 2008 to 2016 (in million euros). In 2016, spending on clothing in Portugal amounted to approximately 5.93 billion euros.

The expected revenue of the Portuguese market in the “Fashion” segments amounts to € 746 million in 2018.
Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 11.6 % resulting in a projected market volume of € 1.158 million in 2022.
The market’s largest contributor is the the “Clothing” with a market volume of € 455 million in 2018.

Retailers

In Portugal, the most important retailers are:

© 2018 by People Agency

Textile

Be Remarkable.

Hello!

First, People tries to find out who you want to be. Second, People discovers, develops and spreads your identity. Third, People lets you get discovered by other people. This is how you turn remarkable.

We're People. Your Creative Agency.


WHO
WE ARE 

_CONTACT

Rua D. João I, 256
Matosinhos
T: 220 019 671
info@people-agency.com

© 2018 by People Agency